What a customer wants is a THEIR PRODUCT OR SERVICE EXPERIENCE, should have VALUE PROPOSITION in their MARKET SEGMENT. But for PERSUADING A CUSTOMER it is very much necessary to provide them with a BRILLIANT BRAND EXPERIENCE.
JAS GLOBAL CORE FUNDAMENTALS have always been able to create SEGMENTING, TARGETING & POSITING for their customers Product or services in THAT TYPICAL MARKET SEGMENT. Which drives with clear MARKETING, BRANDING & ADVERTISING STRATEGIES that creates RIGHT INFLUENCE TO TARGET CUSTOMER with ACQUIRING TOTAL MARKET CAP.
In return STEP-BY-STEP BRAND FEEL AND EXPERIENCE IS CREATED in CUSTOMERS MIND SET with APPROPRIATE BRAND EXPERIENCE that leads to PERSUASION OF THAT BRAND IDEA. This helps STRATEGIC APPROACH IN ADVERTISING PLANNING, BUDGETING & EXECUTION.